Webinars, video campaigns, and social media posts are newer channels for marketers to connect with customers, but they shouldn’t overshadow the power of email marketing. Email has an impressive ROI of $36 for every $1 spent. To demonstrate its impact, we have compiled a list of email marketing statistics for HubSpot.
Highlights include:
– 4 billion daily email users
– 37% of brands increasing their email budget
– 30% more opens and 50% more clickthroughs for segmented emails
– 77% of marketers experiencing an increase in email engagement
General email marketing statistics and best practices include:
– Email marketing is used by 31% of marketers
– Email marketing revenue expected to reach 11 billion by the end of 2023
– Nearly 4 billion daily email users
– 64% of small businesses use email marketing
– 38% of brands increasing their email budget
– Segmentation, personalization, and multimedia elements improve email performance
– The best time to send marketing emails is 9 AM – 3 PM EST
– 85% of eCommerce marketers aim to increase brand awareness
– Email delivery rates differ across providers
– The most common metrics tracked are clickthrough rate and open rate
– 55% of emails are opened on mobile devices
– 98% of email users check their inbox every day
B2B email marketing statistics include:
– 81% of B2B marketers use email newsletters
– 14.3% of all emails are missed or caught in spam filters
– Automation is widely used for triggered emails, drip campaigns, and segmentation
Mobile marketing statistics indicate that 55% of emails are opened on mobile devices, and 46% of smartphone users prefer to receive communications from businesses via email.
B2C email marketing statistics reveal that 99% of email users check their inbox daily, and 59% of consumers say the emails they receive are not useful.
Consumers prefer to receive emails from their favorite brands only a few times per month, and email is the leading way for consumers in the U.S. to discover coupons from brands.
These stats demonstrate the power of email marketing and can help you make a case for investing in your email marketing strategy. Remember that while this post can be referenced at any time, you can also start applying these statistics to your next campaign.
