Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm.
A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers.
Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don’t fret, I’m here to help. Read on to learn all about seasonal marketing, check out our step-by-step campaign guide, and get inspired with top-tier seasonal marketing examples.
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What is seasonal marketing?
Seasonal marketing is the process of aligning your marketing efforts with certain times of the year when consumer enthusiasm is high. Holidays like New Year’s, Christmas, and Valentine’s Day are classic opportunities to tap into the collective consumer emotional landscape.
