Like many others, I get loads of emails each day. If the subject line doesn’t catch my interest, I simply scroll past and ignore it. Or, even worse, I might click on an email and then unsubscribe after deciding it’s not worth my time. If you’re a marketer, you’ll want to avoid scrolling and unsubscribing at all costs. If your email goes unopened because your messaging missed your target, was the content you created even worth it? To effectively engage and convert potential customers, you need to utilize behavioral targeting tools that allow you to deliver personalized and relevant messaging to your unique audience segments. There are a variety of tools available that can help you meet your audience where they are. Below, we’ll explore some of the top behavioral targeting tools that can enhance your marketing strategy.

Top Behavioral Targeting Tools

HubSpot Behavioral Targeting: With HubSpot Behavioral Targeting, you’ll be able to meet prospects where they are by learning about how they engage with your website and content. It allows you to create segmented lists based on persona and level of engagement, personalize site content, tailor marketing emails, and run automated campaigns. You can also leverage contact details from your CRM and set up custom triggers. Pricing starts at $45/month.

Omnisend: Omnisend allows you to organize your users into groups based on their engagement and monitor how they interact with your promotional campaigns. You can also segment your contacts based on their shopping behavior and web activity. Pricing starts at $16/month.

Klaviyo: Klaviyo allows you to automate and create triggers for personalized messages based on customer behavior. You can customize messaging based on specific conditions and leverage customer data to create segmented experiences for various marketing initiatives. Pricing starts at $45/month.

Segment: With Segment, you can deliver personalized messages based on audience, time, channel, and behavior, view real-time customer profiles, and optimize offers based on how likely someone is to convert. Pricing starts at $120/month.

As consumers and technology become increasingly sophisticated, personalized experiences are expected. Leveraging behavioral targeting tools is no longer an option but a necessity – especially if you want to catch my eye during an endless email inbox scroll. The ability to precisely segment your audience based on their behaviors and interests allows you to deliver targeted messaging that resonates with, engages, and ultimately converts individuals. Get started with Hubspot Behavioral Targeting.