Interested in displaying Trustpilot reviews on your WordPress site?

Trustpilot is a highly recognized review platform that can enhance your site’s trustworthiness by showcasing user testimonials. Let’s explore how to feature Trustpilot reviews on your website.

Read on for a step-by-step guide on integrating Trustpilot reviews with your site.

Exploring Trustpilot

Trustpilot is a platform where consumers can post reviews, rate businesses, and read insights about companies. Business owners can also invite customers to review their services, and address any negative feedback efficiently.

Advantages and Drawbacks of Trustpilot Reviews

Considering Trustpilot for your business? Let’s weigh its strengths and weaknesses.

Advantages:

  • Boosts social proof due to its reputable status.
  • Offers a free tier suitable for new businesses.
  • Integrates with numerous platforms beyond WordPress.

Disadvantages:

  • The free plan includes all businesses regardless of their credibility.
  • Ads are shown on your Trustpilot profile unless you opt for a paid subscription.
  • Limits the number of verified review invitations per month.

For WordPress product reviews, consider our WPBeginner Solution Center, a hub for WordPress-related product insights to help your business flourish.

The WPBeginner Solution Center focuses exclusively on WordPress products, meaning your customers will find the perfect solutions tailored to their needs. Managed without ads and providing a WPBeginner verified badge, it’s an excellent alternative for WordPress product reviews.

If you aim to feature Trustpilot reviews on your WordPress site, we’ll guide you through two different methods:

Note: If you don’t yet have a Trustpilot business account, it’s advisable to set one up first.

Reviews Feed Pro by Smash Balloon simplifies adding reviews from diverse platforms to your WordPress site. This comprehensive guide explains installing the plugin and integrating Trustpilot reviews, along with detailed customization options.

Connecting WordPress to Trustpilot: Instructions on how to link your WordPress site with your Trustpilot page.

Customize the Trustpilot Review Cards: Style the reviews with templates and settings such as load more buttons.

Configuring Reviews: Refine which reviews to show and in what order, including language settings.

Embedding Reviews: Options to incorporate your Trustpilot reviews on WordPress pages or posts using blocks or shortcodes.

This plugin’s Plus or Elite plans provide access to Trustpilot features.

Method 2: Using the Official Trustpilot Plugin

The official Trustpilot Reviews plugin is freely available for Trustpilot business account users. Integrating this plugin with WordPress is straightforward with this guide, although advanced functions and design options may be limited without a paid Trustpilot subscription.

Bonus Tip: Increase Credibility with Social Proof Notifications

To strengthen trust further, consider adding live social proof notifications through TrustPulse to show purchases being made in real-time.

We hope this tutorial helps you effectively integrate Trustpilot reviews into your WordPress website. You might also want to check out our reviews on the best Google review plugins for WordPress and our advice on incorporating customer testimonials.

For more WordPress tutorials, please subscribe to our YouTube Channel. Follow us on Twitter and Facebook for updates.