Google Tag Manager (GTM) is a robust, free tool provided by Google for managing and deploying marketing tags, such as code snippets or tracking pixels, on websites or mobile apps, without the need for coding skills. In essence, it’s a tag management system that enables the quick and easy update of measurement codes and related code fragments, collectively known as tags, on websites or mobile apps.
There are several reasons why someone would want to use Google Tag Manager. It simplifies the process of tracking user interactions by providing a user-friendly interface to implement tracking codes, eliminating the constant need for developer assistance. Whether it’s tracking basic analytics, monitoring specific events like form submissions or clicks, or implementing complex remarketing campaigns, GTM can be an invaluable asset.
GTM allows for greater agility in digital marketing, enabling the testing and deployment of tags without relying on the IT department to write and release code, making the entire process more efficient. Additionally, GTM supports a variety of tags for different marketing platforms, not just from Google’s suite of tools. This compatibility extends its utility as a centralized tool for managing various marketing data streams.
For those looking to streamline their site’s code and enhance their marketing efforts with minimal technical requirements, Google Tag Manager is an indispensable tool.
To install Google Tag Manager on your site, follow these four steps that can be completed in about 10 minutes:
Step 1: Create A Google Tag Manager Account
– Go to tagmanager.google.com and sign in using an existing Google account or create a new one.
– Once signed in, click “Create Account” and provide a name for your GTM account and select your country.
Step 2: Install Google Tag Manager Code On Your Site (2 Methods)
– Manually Add GTM Code by copying code snippets provided by GTM and pasting them into your website’s source code, then clicking “Submit” and entering the version name and clicking “Publish.”
– Use A Plugin To Install GTM by installing the “Insert Headers and Footers” plugin on WordPress, then copying the code snippets from GTM account and pasting them into the corresponding boxes in the plugin settings and saving.
Step 3: Add A Tag
– Go to the GTM dashboard and click “Add a new tag” button, then configure the tag and define when it will fire by selecting a trigger.
Following these steps will enable the smooth installation of Google Tag Manager on your site.
