It’s that time of the year…
We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said:
1. Niche Sports
Sara Friedman, Senior Writer of The Hustle
Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow.
Source: Google Trends, six-month rolling average
Games like badminton, racquetball, croquet, and spikeball will see increased popularity through activity bars, facilities, and clubs. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip into residential space.
Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest.
2. The Menopause Market
Arlene Battishill, E-commerce maverick, Shark Tank trailblazer
