Disclaimer: This is a guest blog submitted by Aleksa Radovic
Promoting other people’s brands and businesses isn’t a purely altruistic act. If we’re talking about affiliate marketing, it could be very lucrative and a great way of building brand loyalty.
The way this works is simple: a brand reaches out to a specialist, an influencer, or a content creator, allowing them to earn a commission for every customer they send their way.
Affiliate marketers usually receive a link or a code, earning a percentage each time a customer uses the code or follows the link.
To make this affiliate marketing even more lucrative (and make the marketer look better in their eyes), it’s not uncommon to add a bonus discount. This way, everyone wins.
Still, how does affiliate marketing for e-commerce work? What are some of the strategies they may choose to use for e-commerce growth and scaling online sales? Here are a few things you should keep in mind.
