Digital eCommerce is my passion, and it has changed my way of life.
I started offering digital downloads on my own almost over a decade ago.
As the President of Easy Digital Downloads, I also help thousands of successful individuals and businesses achieve their dreams by selling digital downloads, like ebooks, software, documents, and more from their websites.
From my experience of selling digital downloads and helping people do so, here are 5 important lessons I believe every newbie seller needs to know.
Note: This is a guest post by Chris Klosowski, the president of Easy Digital Downloads, the best digital eCommerce plugin for WordPress. This is an expert column that we publish every other Thursday, where we invite a WordPress expert to share their experiences with our readers.
Why Sell Digital Downloads for Passive Income?
While there are several different ways to make a passive income online, creating and selling digital downloads is possibly the best way to make a decent income with minimal effort.
You Don’t Need a Lot of Traffic to Succeed
You could make money by displaying advertising, but there are compromises. With ads, you’ll need a lot of traffic to make a decent income. Driving a lot of traffic can be time-consuming and tedious. With affiliate marketing, on the other hand, you don’t have control over the product’s quality.
By selling digital products, you get full control over what you sell. To succeed, you don’t necessarily need a lot of traffic. You just need to attract the right audience who is interested in your offering.
For instance, one of our customers, Sam Parrett from SetSailStudios.com, monetizes his website by creating and selling niche-specific products — downloadable fonts, which perfectly aligns with his passion as a graphic designer.
