A few months ago, we switched our email marketing tool from Mailchimp to Drip. Many of our email newsletter subscribers have asked us to write about why we decided to switch.
When it comes to email marketing, choosing the right email marketing service that meets your needs is really crucial.
In this article, we will share 4 reasons why we switched from Mailchimp to Drip and how they help us deliver more personalized emails, automate our marketing campaigns, and more.
Note: This article is part of our WPBeginner Insider series, where we introduce you to the products we use at WPBeginner. We publish WPBeginner Insider every other Thursday.
Background
In our early days, Mailchimp turned out to be the best bet for our email marketing needs. Over the years, we’ve grown from being the largest free WordPress resource with a team of 3-4 members to a software business run by 300+ people.
As we grew, we needed an email marketing service that is both easy to use and comes with all the essential email automation tools for our growing demands.
On the other hand, most of our sister brands, like WPForms, OptinMonster, and AIOSEO, had already been using Drip, which offers superior email automation tools compared to Mailchimp.
After careful consideration, we finally decided to move our WPBeginner email list from Mailchimp to Drip.
4 Reasons Why We Switched From MailChimp to Drip
Whether you are running a blog, an online store, or just about any business, choosing the right email marketing service for your needs is fundamental to your success.
Our top priorities for email marketing software include customer segmentation and personalization settings.
That being said, let’s jump into the specific reasons we made the switch from Mailchimp to Drip in the first place.
1. Better Segmentation Features
Mailchimp is one of the most popular email marketing tools. But as we grew our email list, we realized that there were a lot of limitations that would keep us from growing.
